Safeguard Your Reputation with Expert Crisis Management

Be prepared, be proactive and take control when a crisis strikes.

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Our clients regularly appear on Australia’s leading media platforms. From top rating national news bulletins to local radio programs, we know the media. Let us connect you.

Why Timely Responses Matter

No-one wants to have to deal with a crisis, but they can be an inevitable part of doing business. Whether it’s informing customers after a tech crisis like a cyber security breach or drafting a statement to media after making an unpopular business decision, the way you deal with a crisis will have lasting impacts for your brand’s reputation.

Knowing the best way to deal with media when a crisis hits can be confusing and incredibly stressful, especially if you’re not regularly dealing with media, and aren’t across some of the nuances of the way media works.

What is certain, is not providing media with a response, is rarely a strategy that pays dividends or one that we would recommend. When you don’t respond or provide some comment, media will fill the vacuum and create their own narrative, leaving you and your brand’s reputation exposed.

The Real Art of Crisis Communication

But deciding to respond is just one element of a crisis communications plan. The real art comes in the ability to quickly craft a media response which is clear, honest and concise, and presents you and your brand in the best possible light.

At Media Stable, we’ve helped to guide clients through some of the most challenging times, like assisting aged care providers through the COVID-19 pandemic, helping businesses gain a voice during significant government policy changes, navigating media interest during employee legal action and helping to craft a narrative when a business was going through a complex re-structure.

Why Choose Media Stable?

Unlike some crisis management firms, the team at Media Stable have first-hand real-world experience dealing with crises, and for those who need it, can provide 24/7 on-call crisis PR support, because you never know when a crisis might occur.

We can help you draft a crisis communications plan for your business, meaning that when the worst happens, you already have a structured strategy in place which nominates key media-trained spokespeople, defines the different modes of response and identifies key stakeholders.

Emerging Stronger Post-Crisis

Having a robust crisis communications plan in place will give you the best possible chance of emerging from a crisis with your reputation intact.
Having a trusted crisis communications ally like Media Stable in your corner, can help you calmly navigate a crisis or potentially damaging issue in a stress-free manner. And once a crisis has passed, we can help you rebuild any potential damage to your business or brand, and better prepare you should another crisis arise.