The most perplexing task or challenge for any business or PR when working with the media is “How do I get my product in the media?” It’s simply the hardest thing to do because media is not interested in selling your product, unless you are paying for advertising. That’s right the minute you pitch a product to media they will send you the email and phone number of their sales department.

One of the key messages in this episode encourages business owners to think more creatively and find another story to lead with. The product will never be the hero of the story – the problem the product solves for the audience of the media will be! 

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