Amber Daines is a media trainer, public relations professional, podcaster, and former journalist. A very active performer in the professional development space for corporates to micro business owners, her media training is outstanding. Media training is critical for any business owner or representative of a brand today. The big changes to media and challenges for businesses according to Amber is the emergence of social media and the 24 hour news cycle. Every business leader now has a responsibility to be upfront and present in the media. “Silence breeds suspicion”.

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