The new world of AI and chatbots is getting serious traction, not just with the big players in town, but it’s now more accessible for small to medium organisations. The advancements are there, the fees and investment in the technology have become more feasible, and more importantly the consumer at the other end is getting more comfortable talking to a chatbot. Amberlea Henriques is the founder of Adsocial and has taken a path in marketing that specialises in chatbots and messaging automation. Amber has a deep passion for making automation more personal.

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