Well respected marketer and communications expert Mia Fileman from Campaign Del Mar has called out the poor behaviour of some awards that multiple industries are involved in. We’re not anti-awards -there are plenty of reputable associations where business should be aspiring to win awards. It’s the awards where there are no disciplines, no quality control, no assessment and in some cases no application that we want to see phased out. The awards industry is making a lot of money out of naïve and susceptible people who are just looking to compete. What can you do to protect yourself and call out this disturbing trend?

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