Going late on Christmas marketing this year could cost retailers in a big way.

Christmas spending habits are not what they used to be and 2021 has changed the lead time on gift buying in Australia. According to the Australian Retailers Association and Roy Morgan, Australians are expected to spend an average of $726 each on Christmas gifts this year and they’re doing it a lot earlier than ever before.

It’s predicted that 65% of Australians are expected to complete their Christmas shopping by the end of November…

https://www.smartcompany.com.au/industries/retail/late-christmas-marketing-cost-retailers/