Businesses duped by fake news sites and influencer marketing.

…As Nic Hayes, CEO of Media Stable and a staunch advocate of ethical earned media and sponsored labelling, says, it is problematic when businesses are “paying for media coverage and pretending that it is earned media”.

 “Australian Business Journal is just one of the many fake media sites that is getting $500 plus from those that are appearing in them. They look cheap, poorly put together and everyone knows they aren’t real. It’s time to call it out!”…

Article featuring Nic Hayes, Managing Director of Media Stable.

https://www.smartcompany.com.au/marketing/businesses-duped-fake-news-influencer-marketing/