But it’s not enough to simply get a customer to buy in, to truly succeed, you need to create an effective customer journey that takes them from the initial meeting to a loyal client for life.

So, what exactly is a customer journey? It’s the path that a client takes from the moment they first hear about your business to the moment they become a loyal customer.

One of the keys to creating an effective customer journey is using a combination of multiple mediums. This means using a variety of different channels to reach your customers, such as email, social media, direct mail, and more. By using multiple mediums, you can reach your customers where they are and increase the chances that they will engage with your business because you’re speaking directly to them in the mediums they trust.

Another important aspect of the journey is using different touchpoints and frequencies. This means reaching out to your clients at different times and in different ways. For example, you might send a welcome email when someone first signs up for your newsletter, followed by a promotional email a few days later, and then a follow-up email a week after that. By using different touchpoints and frequencies, you can keep your business top of mind and increase the chances that the client will continue to engage with you.

Opt-ins and gifts are also important tools. By offering opt-ins, such as a free e-book or a discount code, you can encourage clients to further engage with your business and provide you with their contact information. And by offering gifts, such as a free sample or a personalised thank you note, you can show them that you value their business and are committed to providing them with a great experience.

Finally, it’s important to remember that creating an effective customer journey isn’t a one-trick pony.

It’s an ongoing process that requires constant attention and refinement. By regularly reviewing your client base and making adjustments as needed, you can ensure that your business is always providing the best possible experience.

Creating an effective customer journey is essential to building a successful business.

By using a combination of multiple mediums, different touchpoints and frequencies, and opt-ins and gifts, you can create a truly memorable journey that creates something money can’t buy … loyalty.

And by regularly reviewing and refining this and making sure it speaks to your client base, you ensure that your business is growing with them and their needs.

You’ll do both your business and your clients a big favour if you don’t put your customer journey in the set and forget basket.

Keep evolving as your client base and their needs change and your business will continue to thrive.

Ryan Thompson is the founder and CEO of Real Estate Brilliance