What if you are trying to get awareness for an event? Trying to get the third most popular pet in the world a moment in the media. It’s not easily done without the right help and support but when you can pitch a story that is relevant to the media’s audience it will be a hit. This episodes guest is the President of the South Australia Budgerigar Association, Troy Holmes, who is a breeder, owner, and ‘budgie’ enthusiast.

We hear about Troy’s enormous ‘earned media’ success around ‘BudgieFest’ due to it’s unique quirkiness and the ‘family friendly’ element. It is a great reminder to all experts and business owners that you can attract media and amplify stories if you pitch the story with audiences in mind.

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