There are many reasons why people attend #MeetTheMedia, Media Stable’s annual signature media introduction and educational communications event. Some come to get a better understanding of the current media cycle, others come to meet a specific journalist and for others its solely about pitching a yarn.

We have public relations and communications professionals looking to up-skill, build relationships with media and develop their offering. Managing Directors, CEOs, and business owners want to make themselves known, and get a better understanding of what media wants from them.

Charities, not-for-profit, and special interest groups come to learn what assets they need for a story, to build awareness and to engage an audience.

Government agencies, big brands and business are there to learn, to engage, and get their expertise in front of a willing media.

Then there’s the media. They are there to educate and inform attendees on what they like and dislike, what they need and don’t need. They also are looking for new experts, stories and ideas.

The #MeetTheMedia day is made up of three sessions. Panels, morning tea and workshops. The panels are designed to get the media talking about what they do, what their day looks like, their challenges, their goals, their pressures and pain points. The more we understand the media the greater the chances we have of being successful with pitching our own message.

The MC facilitates a lively panel discussion and then opens to the floor for questions. Yes, this interactive and engaging format allows you to ask questions but these questions should be kept general in nature.

Morning tea is a great opportunity to introduce yourself to media and to other attendees. The environment is friendly, no-pressure, with an energy in the room that is just buzzing.

My favourite session of #MeetTheMedia is the workshops. Each media panellist is allocated a table and you will get a chance to sit down with them in a small group, to introduce yourself, pitch a story, pitch your expertise, or just get known to media.

You have just 1-2 minutes to do this – brevity is key to telling the media your key points and to ensure your fellow attendees also have their chance. Keep it short, sharp and to the point. You don’t have to use this time to pitch a story – you might just like to introduce yourself to media and give a snapshot of your expertise and the types of stories you can comment on. If you are a PR agency you might like to mention the brands and people you are working with.

If you are a member of Media Stable, we recommend you bring your media profile printed out ready to hand over to each media. If you are not, have a business card available. Bring your phone and take photos, get involved in the socials with the hashtag #MeetTheMedia.

If you have a book, a prop, a gift, or something that links to your brand or expertise, please be mindful of what you’re giving panellists will have to be transported after the event. They are welcome and do make an impact.

At the end of the day, we want you to have fun. #MeetTheMedia is a fantastic day of education, networking, and making great contacts in the media.

By Nic Hayes, Managing Director, Media Stable.