Our Media Trainers
About
Amber Daines is an award-winning Australian journalist, author, podcaster and business communications specialist with more than 25 years of experience across media, public relations and strategic communications and is well-respected for her crisis media expertise.
A Walkley Award-winning former journalist and television reporter, Amber is the founder of Bespoke Co. (formerly Bespoke Communications) and tech-company ESG4PR. She specialises in media training, executive coaching, crisis communications and reputation management, working with CEOs, business leaders and organisations across Australia. She has trained more than 6,000 speakers and media interviewees and worked with major brands including Westpac, Deloitte, AMP, Origin Energy and Macquarie University.
Amber has hosted two podcasts: The Politics of Everything, which explores contemporary issues and has attracted more than three million downloads globally, and Life After the Whistle, featuring conversations with former elite athletes and sporting personalities about career transitions, reinvention and life beyond professional sport.
She also publishes on Substack under Amber Daines (@amberdcomms), sharing her perspectives on public relations, communications, media and business.
Amber is the bestselling author of Well Said: How to Be Heard in Business and Generate Real Influence and Well Spun: Big PR and Social Media Ideas for Small Business. She is also an experienced keynote speaker, event MC and industry commentator.
Experience
A licensed Media Skills trainer, for the past decade Amber has worked a a trusted media trainer and presentation skills coach with CEOs and spokespersons from major brands.
Our clients include Carers Australia, Australian Science Innovations, Aim for the Stars, Law and Justice Foundation of NSW, Origin Energy, NEXA Group, Scentregroup, Deloitte, Hilton Australasia, Hayman Island, Business Chicks, AGSM, Macquarie University, Pitcher Partners and the International Fund for Animal Welfare.
I also have a passion for training Not-for-Profits (including The Australian Fund for Animal Welfare, Carers Australia and the Law and Justice Foundation).
As a fellow small business owner, I love helping other entrepreneurs and leaders build their media profile through fine-tuning their communication skills, in good times and in a crisis.
Media training services offered
- Radio
- Television
- Online
- Presentation
- Editorial
Fees
From $2,500 + GST
Reviews and Recommendations
“I’ve attended a number of media training events but this was the best. It was taught by knowledgeable people and it was great to have real journalists to practice on.”
Mark Gabbott, Executive Dean, Faculty of Business and Economics at Macquarie University
“Amber offers an honest and straight-talking approach that is backed by years of industry knowledge, and she tailored her training to my specific needs so it was relevant and fast paced.”
Emma Isaacs, Global CEO of Business Chicks
“Amber’s first-hand knowledge of how the media operates in a crisis, and how our organisation can win the media game, with her planning and message development input, was paramount to us navigating our way forward in a very challenging time.”
Paige Sinclair, CEO of Dolphin Marine Magic
“IFAW has worked exclusively with Amber Daines as our media trainer since 2012, for a number of high profile media campaigns. Our media spokespersons have learned invaluable media interview techniques and mastered their own authentic style with her guidance and input.”
Rebekkah Thompson-Jones, Communications Manger, IFAW (International Fund for Animal Welfare)