Investigative journalist Adam Shand has seen it all particularly when it comes to the underworld of crime here in Australia.
Listen to the episode on Soundcloud, Spotify or Apple Podcasts.
Adam is a journalist, author, presenter, and podcaster and it is the latter that we are ready to dive deep into to understand what this phenomenon of true crime has audiences seeking more. The genre has helped solve some of the biggest cases, it has community engagement, it opens doors that were once closed and audiences come in big numbers.
Adam talks about his early days as a finance reporter which was ironic considering he failed math’s, then moved on to a TV and radio presenter with a stutter. The continual challenge to succeed keeps him moving and reinventing himself. The world of podcasts and mentoring is where Adam spends most of his time today.
Podcasting is a very powerful communication platform when done well. Adam talks of the work he has done with NSW Police and the way that you can use the platform to help achieve your objectives. It is a great lesson for businesses and brands to strategically own and control the narrative.
A great listen for all in the communications space and fans of True Crime.
