Phoebe Netto is the founder and Managing Director of Pure Public Relations.
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All Australians are hurting after the tragedy in Bondi this week. We are feeling the pain and loss of innocence stolen by an act of terrorism on Sydney’s iconic Bondi beach.
I read a post this week that Phoebe had bravely shared, asking us all to be mindful of what you’re posting, whether representing yourself, your business, or your brand. It’s an important reminder that it’s not always necessary to post on social media or take a public stance by throwing your opinion into the mix.
We’re all in shock that such hatred and violence have occurred on Australian soil, so let’s pause, take time to listen and be considered in any response you might have the urge to share publicly. We don’t need to point fingers at individuals or organisations, when as a result, it has the potential to do more harm than good.
Phoebe shares her thoughts on the way our leaders responded, and how journalists have covered the events of Sunday 14th December 2026. Leaders must possess an empathetic and human response in a crisis such as this.
We hope you’ll put your arms around each other, stop the hate, be kind, be human.
