Charities and non-for-profit organisations are at the coal face of humanity’s most pressing issues.
Poverty, homelessness, hunger, mental health, domestic violence, climate change, to name a few – these organisations are on a quest to improve the lives of society’s most vulnerable people.
Why media and public relations matter for charities
When working on the front line of the world’s most urgent issues, engaging with the media can seem like a low priority.
It shouldn’t be because it’s a crucial part of building an organisation’s profile.
Having a profile through media presence is how charities communicate with the public, address issues, raise awareness, lobby for change, secure funding and hold people to account.
But the way stories are generated and make their way onto the airways or the newspaper pages can seem like a mystery.
Without the right contacts at the right publications, the media is a fortress.
This is where working with a well-connected PR agency becomes essential.
A media engagement manager already has the right contacts. And if they don’t, they know how to find them.
Experienced managers understand the internal machinations of the newsroom and how to work collaboratively to achieve the best outcomes for both the media and the organisation.
Media engagement managers understand that the most effective way to engage with the media is through gripping storytelling.
And the most moving, emotive, impactful and genuine stories are often found amongst the many people who engage with charities and non-for-profit organisations.
It doesn’t require a massive budget – rather knowledge, experience and a values-driven charity PR approach.
Driving real change through charity PR and media relations
At Media Stable, we have a proud track record of earned media leading to meaningful change for charitable organisations, while working within a manageable budget.
We have successfully helped advocate for critical government funding to be reinstated for programs for indigenous children; we have helped put the pressure on politicians to honour their commitment to fund a much-needed rehab facility; we have inserted the leading experts in domestic violence into the national conversation.
And that’s just the beginning.
A large swathe of top-tier media hits across commercial TV, radio and print are for our NFP members.
Their messages are being heard by the right people: key stakeholders, and powerful decision makers.
And it’s creating real change.
Driving media engagement and shining a light on the moving stories in the community for charity organisations is rewarding work.
It’s purposeful work.
And it proves that a partnership with a PR agency with aligned values is a powerful thing.
Want to share your charity’s story with the public and key decision-makers? Reach out to Media Stable to see how our charity PR expertise can support your mission.
