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Pitching a story to the media is an imperfect science. It’s dependent on some known and unknown variables and can be a frustrating process as some pitches hit the mark and others disappear into the ether without a trace. Some of the variables we can recognise. For example, if there’s a major breaking news story […]

Media releases are a waste of time. As we close in on 200 episodes of the marketing and communication podcast Brand Newsroom, our producer Dan Hatch encouraged us to individually interview someone who is making a mark in the communications world. I didn’t hesitate to nominate Oliver Peterson, the host of Radio 6PR’s Drive program Perth Live, to

You got a media hit – what next? I’ve seen the scenario many times – a new expert gets their first media hit. They’re asked for a radio interview, TV spot or to make comment for a newspaper or online piece. They are flushed with success and can’t wait to relay the news to family,

After twenty years of working with media I always get asked similar questions by new starters; What media platforms should I be on to engage media? What’s the best way to get media’s attention? How do I pitch a story to the media? All very good questions and I’m always happy to answer to the

The top 3 ways to get invited back. One of the great challenges for any subject matter expert is to maintain momentum with the media after some initial breakthrough. If you’ve been asked to participate in an article, interview or a piece to camera and it’s seemingly gone well, what are the next steps? How

After facilitating fifteen #MeetTheMedia events across the country over the past four years, I’ve noticed that there’s one particular trait of experts that leads to them exceeding expectations, both their own and ours. And that trait is authenticity – the ones that really get it, and are understood by the media, are authentic experts. What

The six “Ps” of nailing a radio interview Radio is often said to be the most intimate medium of all media, as someone who worked in the industry for over 20 years, it’s no surprise to me. Radio is a companion, an educator and an entertainer. The latest research shows that 88% of Australians listen

With the growth of independent media consultants, small PR firms and freelancers in the communication industry, business has never been so spoiled for choice when it comes to finding the right media advisor. The changing media landscape has supported this rise in media consultants. Shrinking newsrooms and the high volume of journalists who have been

Why you need media training. One of the pictures I like to paint when speaking about media training is to compare your media performance to playing tennis. Sure, you can pick up a racquet and get out onto the court. You more than likely played as a youngster and had reached a certain level of

Every now and then you walk away from a business meeting invigorated and encouraged for just having been part of it – I had one such meeting last week with a colleague. The meeting was special, not because we won the business or that there was something in it for us particularly, but because we