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Have you heard the expression “flood the zone with sh*t”? It was the media blueprint penned by former chief strategist to Donald Trump, Steve Bannon. Designed to manipulate the news cycle, drown out the noise, obscure the truth and destroy credibility. Adopted in 2016, ten years on the tactic has really moved into high gear.   At the time of writing, Donald Trump has announced a blockade of the Strait of Hormuz, […]

Over a decade ago, I got to talking to a good friend, a Today Show producer, about a growing disconnect between brands, experts and mainstream media’s key decision makers.  At the time, newsrooms were shedding staff and those left working in media were expected to create more content, quicker, with far fewer resources. As a

There was a time when media training felt like a luxury for any business. It was professional development that was reserved for listed companies, political leaders, or CEOs preparing for a major television appearance. Not anymore. Today, media training is imperative. If you are leading a business, representing a brand, managing stakeholders, speaking to investors,

Search Engine Optimisation (SEO) has been around for more than 25 years and the impact it has had on business from an investment, and a financial return perspective has been, in my experience, both meaningful and underwhelming. What does that mean? How can something be both meaningful and underwhelming at the same time? Well, when

The salty haze of summer days is starting to fade. Which day of the week it is, matters again. Office hours are back in operation.  But for many, the year doesn’t really kick into high gear until after Australia Day.  So, from now and until then, it’s the perfect time to refocus and prepare for the year ahead in

I fondly remember the very first #MeetTheMedia we presented 10 years ago in South Melbourne at the Smart Artz Gallery. It was so Melbourne. You had to go down an alley, past a dumpster, to get to the roller door that opened up into one of the coolest venues for a first of its kind

Do you remember the first time you came across generative AI? I first saw it being used about 4 years ago, someone I knew was using it to come up with story ideas and headlines. I was a bit affronted, what was this robot that was doing (a poor version of) my job? The formation

I remember the moment when Artificial Intelligence (AI) was thrust into my daily life in the form of ChatGPT. It was the summer of 2023 and I couldn’t help but reflect on what an amazing piece of software it was. It could do anything and everything – simply ask it a question, and it would

In the 13-years since Media Stable was founded, I’ve been asked a multitude of questions about what’s best practice when it comes to engaging and working with media. I’ve managed to whittle those many questions, queries and concerns down to my top six most frequently asked questions. What does it mean to be ‘media ready’? 

When considering media for your personal, business or organisation brand, you may come across the terms ‘earned’ and/or ‘paid’ media. Earned media is exactly that; you earn the media engagement you achieve rather than pay for it. It’s the recognition and acknowledgement of your skills, your expertise, and your credibility as a leader of industry