Search Engine Optimisation (SEO) has been around for more than 25 years and the impact it has had on business from an investment, and a financial return perspective has been, in my experience, both meaningful and underwhelming. What does that mean? How can something be both meaningful and underwhelming at the same time? Well, when […]
Why earned media, not AI or SEO is your brand awareness secret weapon Read More »
This week on The Experts Podcast, former co-host Carmen Braidwood returns to unpack what may well be the LinkedIn post of the year and a conversation that has struck a nerve across the events industry. The topic? The ongoing practice of event organisers asking speakers, particularly women to appear on stage for free. Listen on
At just 21 years old, Ashlee Harrison set out to do something most people wouldn’t even contemplate, start a mental health charity. Seventeen years later, she is still leading it, and the impact is now being felt across generations of young Australians. Listen on Soundcloud, Spotify or Apple Podcasts. Ashlee is the CEO of zero2hero,
For all Australian political followers, this episode of The Experts is for you. There is no doubt that the current political environment is reaching new depths of despair for the opposition and for those who consider themselves conservative voters. There is effectively no opposition; the Coalition has become a “no-alition,” and the rise of One
We kick off The Experts podcast in 2026 with some energy to get you motivated and launch the year with a bit of vigour. Communications and body language expert Jordana Borensztajn is as fiery as her hair, with a wit to match and the attitude to back it up! Listen on Soundcloud, Spotify or Apple
Jordana Borensztajn Read More »
The salty haze of summer days is starting to fade. Which day of the week it is, matters again. Office hours are back in operation. But for many, the year doesn’t really kick into high gear until after Australia Day. So, from now and until then, it’s the perfect time to refocus and prepare for the year ahead in
Five tips to get media ready for 2026 Read More »
Kate Toon is an author, speaker, and a marketing/SEO expert who has a wonderful take on life. She loves to write books, so much so that she bought a bookstore! Listen on Soundcloud, Spotify or Apple Podcasts. Kate has an amazing energy which I saw firsthand at a recent event put on by Jacqueline Brooker.
Phoebe Netto is the founder and Managing Director of Pure Public Relations. Listen on Soundcloud, Spotify of Apple Podcasts. All Australians are hurting after the tragedy in Bondi this week. We are feeling the pain and loss of innocence stolen by an act of terrorism on Sydney’s iconic Bondi beach. I read a post this
Zain is a finance educator and experienced mortgage broker who founded ZEP Finance in 2010, providing bespoke financial solutions and investment lending strategies to his clients. He has been investing in property for almost 20 years. He has worked with large investment groups and has a wealth of knowledge in budgeting, savings and all things
Dr Nicole Lee is internationally known for her work in alcohol and other drug treatment and research. She is well known for her expertise in Australia’s methamphetamine crisis and in the treatment of alcohol and other drug problems. She is a consulting psychologist and a behaviour change expert. She has extensive experience in policy, practice
