One of the true trailblazers in mental health, resilience and leadership joins us on The Experts Podcast this week. A man with lived experience who has dedicated much of his working life to helping leaders become better at what they do. His message starts with two simple but often overlooked skills: empathy and listening. Graeme
If you grew up in the 80s or 90s, you will recognise our next guest from her days on television. A pioneer for women in television hosting, she now finds herself waking up Queenslanders on breakfast radio. In her own words, television is still not completely out of the question. There may even be a
Are you looking to secure more earned media and become a trusted expert journalists know they can rely on? The good news is we have the fundamentals to help you increase your chances of getting ‘the’ call – and these tips can work across print, radio, television and social media. This is just some of
Three tips to get a favourable response from journalists Read More »
Have you noticed that public figures are becoming a little freer with their language? The Leader of the Opposition labels the Prime Minister an “arrogant prick”. The leader of One Nation calls a reporter a “bitch”. The President of the United States, Donald Trump, drops the F-bomb during a press conference. Are we becoming a
The launch of a new season of The Experts always has to be special. I can’t help but feel we needed to dive deeper into the conversations started by Darryl Sparey of Hard Numbers and Simon Murphy from indigo murphy on the topic of GEO. Where it is going and are the days of SEO
Have you ever heard of an aircheck? For radio and tv professionals, this is listening or watching back a recording of a program, segment or interview. Media do it to figure out what they did well, what they could do differently next time, and what they need to stop doing. Airchecks can be an excruciating
Refine your media interview technique by doing an aircheck with yourself Read More »
Overnights is one of the toughest shifts in radio. The hours are demanding, the talkback unpredictable, and the audience… occasionally unfiltered. It takes a skilled broadcaster to hold it all together and still deliver a compelling program. Our next guest does exactly that. Listen to the episode on Soundcloud, Spotify or Apple Podcasts. Pat Panetta
There was a time when media training felt like a luxury for any business. It was professional development that was reserved for listed companies, political leaders, or CEOs preparing for a major television appearance. Not any more. Today, media training is imperative. If you are leading a business, representing a brand, managing stakeholders, speaking to
The affordable professional development every small business needs Read More »
If you’ve ever dabbled in the dark arts of SEO, you’ll understand the frustration, time, money and effort poured into results that don’t always stack up. Now there’s a new force reshaping search: Generative Engine Optimisation (GEO); the system underpinning how AI and large language models deliver answers. Nic sits down with Darryl Sparey from Hard
Generative Engine Optimisation (GEO) Read More »
Have you heard the expression “flood the zone with sh*t”? It was the media blueprint penned by former chief strategist to Donald Trump, Steve Bannon. Designed to manipulate the news cycle, drown out the noise, obscure the truth and destroy credibility. Adopted in 2016, ten years on the tactic has really moved into high gear. At the time of writing, Donald Trump has announced a blockade of the Strait of Hormuz,
Cutting through the current news cycle Read More »
