If you’ve ever dabbled in the dark arts of SEO, you’ll understand the frustration, time, money and effort poured into results that don’t always stack up. Now there’s a new force reshaping search: Generative Engine Optimisation (GEO); the system underpinning how AI and large language models deliver answers. Nic sits down with Darryl Sparey from Hard […]
Generative Engine Optimisation (GEO) Read More »
Have you heard the expression “flood the zone with sh*t”? It was the media blueprint penned by former chief strategist to Donald Trump, Steve Bannon. Designed to manipulate the news cycle, drown out the noise, obscure the truth and destroy credibility. Adopted in 2016, ten years on the tactic has really moved into high gear. At the time of writing, Donald Trump has announced a blockade of the Strait of Hormuz,
Cutting through the current news cycle Read More »
Over a decade ago, I got to talking to a good friend, a Today Show producer, about a growing disconnect between brands, experts and mainstream media’s key decision makers. At the time, newsrooms were shedding staff and those left working in media were expected to create more content, quicker, with far fewer resources. As a
Making real connections with media – the #MeetTheMedia advantage Read More »
In this episode of #TheExpertsPodcast, we speak with Kathryn Taylor, CEO of EON Foundation—an organisation proving that location is no barrier to powerful storytelling and meaningful media impact. Listen on Soundcloud, Spotify or Apple Podcasts. Working across some of the most remote communities in Australia, EON Foundation is transforming the health of First Nations Australians
If you work in the communications space or even just have a general interest in the mood and where media is at this moment, then the Medianet Landscape Report is a must read. Amrita Sidhu, Managing Director of Medianet joins us each year to discuss the findings, and while many won’t be surprising, the trends
2026 Media Landscape Report Read More »
It wasn’t that long ago we had this guest on the show for her last book, now, her new one is out in April called Only You; The unexpected gift of being alone. Dr Marny Lishman was only with us sixteen episodes ago with her book Crisis to Contentment and she’s back with an absolute
The radio industry is highly competitive, and most broadcasters don’t get the chance to part ways with their employer on their own accord (ask Kyle Sandilands). Our guest on The Experts podcast moved stations on his own terms and he couldn’t be happier. Listen on Soundcloud, Spotify or Apple Podcasts. Oliver Peterson was the Drive
There was a time when media training felt like a luxury for any business. It was professional development that was reserved for listed companies, political leaders, or CEOs preparing for a major television appearance. Not anymore. Today, media training is imperative. If you are leading a business, representing a brand, managing stakeholders, speaking to investors,
Affordable media training Read More »
#Meet the Media: What Journalists Actually Want The #MeetTheMedia tour is locked in for 2026, with events across Brisbane, Perth, Melbourne, Sydney and Adelaide. But what do journalists really get out of it? Listen on Soundcloud, Spotify or Apple Podcasts. In this episode, Nic Hayes speaks with three experienced media professionals who attend the series—not just as
2026 #MeetTheMedia Preview Read More »
Search Engine Optimisation (SEO) has been around for more than 25 years and the impact it has had on business from an investment, and a financial return perspective has been, in my experience, both meaningful and underwhelming. What does that mean? How can something be both meaningful and underwhelming at the same time? Well, when
Why earned media, not AI or SEO is your brand awareness secret weapon Read More »
