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REPUTATIONS are hard fought for and easily lost. That old saying has never rung so true for two of Australia’s biggest brands – the national airline carrier, Qantas, and the nation’s most beloved code – The Australian Football League. Qantas’ reputation is in a downward spiral that resembles a shot-down Sopwith Camel during the First […]

Selling a story to a TV newsroom is very different to selling one to print media. A TV audience usually has just one chance to understand a story, and often the news is being consumed while several other things are happening, like getting children ready for school or the chaos of dinner time. Stories need

I always say to our experts, don’t be the best story never told. While you’re working hard to create a successful business, strategic media helps people understand and embrace your brand. There aren’t any real guarantees with media… aside from the fact the competition to be a go-to expert is always going to be strong.

Let me ask you an important question? Do you love your job, or do you just kinda like it… and it’ll do until something else comes along? There’s a big difference between treading water in a role and loving what you do every day, and it’s not something we often dwell on because: bills to

The 24 hour news cycle can have a curious impact. On the one hand, knowing what is happening in the world can become a daily compulsion – news outlets have designed their tech around the addictive nature of receiving new pieces of information every few minutes. On the other hand, the saturation of bad news

Gifting and Gift-Wrapping Expert, Vivienne Anthon, has been with Media Stable for the 6.5 years. She knows the Media Board process like the back of her hand and shares her four key observations that she believes, other experts, particularly those who haven’t been with the Stable long, might not know: “In a world literally overflowing

As a Conflict Strategist and Mediator, I’m driven by a desire to influence change, to make a difference. I’ve always had this sense of purpose, wanting to help people navigate through conflict effectively and empower innovative problem solving. But there’s only so much growth you can have if you limit your reach, and my own

One benefit from the pandemic which will be a remaining feature of the media landscape is the willingness and acceptance of broadcast media to conduct interviews via Zoom or Skype. With this new willingness, comes an expectation from media that the talent will try to ensure an online interview goes smoothly and both looks and

The Media Board is the cornerstone of Media Stable’s suite of offerings, and when we started 10 years ago, it was created to provide media with a mix of timely and interesting content from our then small, but rapidly growing stable of experts. While it has evolved over the years, its purpose remains the same,

Over the last decade, there’s been a significant movement and expectation of business leaders to stop hiding behind their desks. We as consumers, expect the CEOs, managing directors, executives, and the like, to be able to front up and be accountable in the media, at events, in meetings, and in front of clients and stakeholders.