The six “Ps” of nailing a radio interview Radio is often said to be the most intimate medium of all media, as someone who worked in the industry for over 20 years, it’s no surprise to me. Radio is a companion, an educator and an entertainer. The latest research shows that 88% of Australians listen […]
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With the growth of independent media consultants, small PR firms and freelancers in the communication industry, business has never been so spoiled for choice when it comes to finding the right media advisor. The changing media landscape has supported this rise in media consultants. Shrinking newsrooms and the high volume of journalists who have been
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Why you need media training. One of the pictures I like to paint when speaking about media training is to compare your media performance to playing tennis. Sure, you can pick up a racquet and get out onto the court. You more than likely played as a youngster and had reached a certain level of
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Every now and then you walk away from a business meeting invigorated and encouraged for just having been part of it – I had one such meeting last week with a colleague. The meeting was special, not because we won the business or that there was something in it for us particularly, but because we
A Big Firm That Just Gets It Read More »
More and more small business-people are recognising the power the media can play in accelerating the growth and brand recognition of their business. It’s difficult to place a dollar value on media coverage but there’s no doubt having your business or own name mentioned in the media (in a positive light) can bring new customers,
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