Raquel Mullings

Earned media vs paid media

When considering media for your personal, business or organisation brand, you may come across the terms ‘earned’ and/or ‘paid’ media. Earned media is exactly that; you earn the media engagement you achieve rather than pay for it. It’s the recognition and acknowledgement of your skills, your expertise, and your credibility as a leader of industry

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Season 2 recap

Season Two of The Experts Podcast has wrapped up and there is something for everyone looking to improve their communications or media engagement. Nic has a quick but thorough review of the guests and what they brought to the table. The podcast guests include: Sussanah Carr and Rick ArdonAmrita Sidhu – MedianetJames Willis – Daily

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How corporate communications can help elevate your brand

If you work in corporate comms, you’ll know that people often get it confused (both internally and externally) with marketing, internal comms, crisis comms, and media relations. In fact, many people lump them all into the same vague marketing and comms stream, when in reality they’re all specialist skillsets. Corporate communications is quite simply the

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Simone Kerr

Simone’s expertise lies in the television newsroom. From crafting stories to sourcing all the elements for a compelling yarn, Simone knows how to build a news package that engages an audience and conveys a clear message. This skill set came from more than 7 years as a reporter and producer for 7NEWS, first in the

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Susan Dean

In a world where we are dominated by digital content, where does the humble paperback sit today? If you are someone who has a book in you, where do you start? This week on The Experts Podcast we speak to Susan Dean, the founder of Dean Publishing. She talks about the process, the challenges, the

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Tanveer Ahmed

Tanveer is a broad thinking psychiatrist who combines his practical expertise in mental health with entertaining commentary on psychology, social issues and big picture trends. Working in professional services it makes it difficult to find the time to work with the media. Out guest Psychiatrist Dr Tanveer Ahmed makes the time, and has been prolific

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