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Ever wondered why your content slots perfectly into print, but you just can’t get something over the line for TV or radio? It’s because every media outlet has certain elements they look for when they’re considering a story.  Their secret sauce if you will… the perfect recipe to entertain, educate and inform their viewers, listeners, […]

This year I’ve been in business for 12 years. Even as a write this sentence, I have to say it blows my mind… Media Stable is a tween. And while the tween years can sometimes be tumultuous, I feel like we’re really just hitting our stride, writes Nic Hayes MD of Media Stable. Over my

We all know the teenage years can be tumultuous, and I say that as a dad of a teen and a tween, but as we fast approach the teenage years of Media Stable (we’re 12 in July) there’s a few questions I’m asked constantly by those in the industry. It seems that businesses of all

Summer is in the air – hot days, blue skies, sandy feet, and if you’re lucky a cocktail by the water. It’s very tempting to turn on the Out Of Office automatic reply over the holiday break, but here’s why you should reconsider. Throughout summer there’s a significant part of the workforce that is still

As a young girl, I loved watching Wheel of Fortune. Adriana Xenides was the epitome of glamour for me. I loved her hair, her clothes, her makeup. And let’s face it, her legs. Who didn’t? She was beauty to me, and to a large proportion of Wheel of Fortune’s viewers. In that same era, Jana Wendt –

For people who haven’t spent time in a newsroom, exactly how to get a great idea into the hands of a journalist and turn it into a tv news story can be a bit of a mystery. Coming up with a compelling story is only a small part of the process: convincing a newsroom to

REPUTATIONS are hard fought for and easily lost. That old saying has never rung so true for two of Australia’s biggest brands – the national airline carrier, Qantas, and the nation’s most beloved code – The Australian Football League. Qantas’ reputation is in a downward spiral that resembles a shot-down Sopwith Camel during the First

Selling a story to a TV newsroom is very different to selling one to print media. A TV audience usually has just one chance to understand a story, and often the news is being consumed while several other things are happening, like getting children ready for school or the chaos of dinner time. Stories need

I always say to our experts, don’t be the best story never told. While you’re working hard to create a successful business, strategic media helps people understand and embrace your brand. There aren’t any real guarantees with media… aside from the fact the competition to be a go-to expert is always going to be strong.

Let me ask you an important question? Do you love your job, or do you just kinda like it… and it’ll do until something else comes along? There’s a big difference between treading water in a role and loving what you do every day, and it’s not something we often dwell on because: bills to