I remember the moment when Artificial Intelligence (AI) was thrust into my daily life in the form of ChatGPT. It was the summer of 2023 and I couldn’t help but reflect on what an amazing piece of software it was. It could do anything and everything – simply ask it a question, and it would […]
Is Artificial Intelligence dumbing down our Human Intelligence? Read More »
In the 13-years since Media Stable was founded, I’ve been asked a multitude of questions about what’s best practice when it comes to engaging and working with media. I’ve managed to whittle those many questions, queries and concerns down to my top six most frequently asked questions. What does it mean to be ‘media ready’?
The top six FAQs about working with media Read More »
When considering media for your personal, business or organisation brand, you may come across the terms ‘earned’ and/or ‘paid’ media. Earned media is exactly that; you earn the media engagement you achieve rather than pay for it. It’s the recognition and acknowledgement of your skills, your expertise, and your credibility as a leader of industry
Earned media vs paid media Read More »
If you work in corporate comms, you’ll know that people often get it confused (both internally and externally) with marketing, internal comms, crisis comms, and media relations. In fact, many people lump them all into the same vague marketing and comms stream, when in reality they’re all specialist skillsets. Corporate communications is quite simply the
How corporate communications can help elevate your brand Read More »
So, you think you don’t need media training? Imagine this: You turn on the telly and there’s major breaking news. Suddenly your phone rings. It’s a news producer looking for an expert to provide analysis on the unfolding situation. That expert is you. They tell you they want to interview you live on air within
What is media training and why is it important? Read More »
Thank you to both the attendees and the media who came together for out 10th Anniversary edition of #MeetTheMedia Perth on Thursday May 8. Here are some photos from the event. See you again in 2026 Perth! Photographer: Shot by Thom
#MeetTheMedia Perth – event photos Read More »
Looking for a new service of any kind can be daunting, particularly when you’re considering promoting your personal or business brand with a new public relations approach. Many of our new clients come to us as referrals from existing clients – they see what their contacts are doing in the media and want to know
How to choose a PR agency that’s right for your goals Read More »
Charities and non-for-profit organisations are at the coal face of humanity’s most pressing issues. Poverty, homelessness, hunger, mental health, domestic violence, climate change, to name a few – these organisations are on a quest to improve the lives of society’s most vulnerable people. Why media and public relations matter for charities When working on the
Authentic and powerful: How Media Stable creates charity PR magic Read More »
No one wants to deal with a crisis, but they can be an inevitable part of doing business, and some industries are more crisis-prone than others, including the banking and finance sector, healthcare, transportation (think Qantas!), retail and food. Whether it’s informing customers after a tech crisis like a cybersecurity breach or alerting customers about
How to safeguard your reputation with crisis management Read More »
The most frequently asked question that we get asked at Media Stable is “How do I get media coverage?” This is a fair question for a communications and public relations professional to be asked by a business owner, expert, or a leader of industry. When we are asked that question, we like to reframe it
How to get media coverage? 5 expert tips that work Read More »
